Now or Never draws big crowds to Docklands

The City of Melbourne’s new knowledge, music and arts festival Now or Never, which ran from August 17 to September 2, has proven to be a big success for the city, attracting more than 35,000 people alone to Docklands.

As part of the inaugural Now or Never festival, a larger-than-life Art Trail curated by renowned art and technology organisation Experimenta, ignited a 1.2-kilometre promenade in Docklands. 

The council confirmed that the free, family-friendly installation attracted more than 35,000 visitors over four nights, featuring works from seven leading contemporary artists including Michaela Gleave, Jarra Karalinar Steel and Jon McCormack, as well as works by Universal Everything (UK), Theatre of Thunder, Justine Emard (France) and Georgie Pinn.

“Our inaugural Now or Never festival transformed Victoria Harbour Promenade into a captivating art trail across four marvellous nights, attracting more than 35,000 visitors to the precinct,” Lord Mayor Sally Capp said.

“The shimmering Docklands Harbour made for the perfect backdrop for the luminous outdoor gallery, showcasing works from visionary local and international artists.”

“We look forward to seeing what the future holds for Now or Never.” •