Marvelous Docklands

A surprise announcement on May 24 earmarked a new epoch for Docklands’ Stadium with the multi-use ground to be known as Marvel Stadium as of September.

Walt Disney Company purchase the rights in an eight-year agreement that includes complete rebranding and renaming of the stadium, a premium Marvel retail store as well as a number of other activations.

Melbourne Stadiums Limited (MSL) CEO Michael Green said the new partnership was a dynamic step forward for the stadium and aligns with its focus on fostering a deeper level of engagement with fans.

“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world,” he said.

“It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans.”

“Over 18-years, we have become the world’s busiest multi-purpose stadium. Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement.”

The stadium has been branded “Etihad” for the past nine years. Prior to that it was “Telstra Dome” and was originally know as “Colonial Stadium”.