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10 years on

Council given more planning powers
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Away from the desk

The little bent tree
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Lormier St towers get full makeover from Docklands’ “Foyer Queen”
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Conflicting speeds
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政府资助 受创商家
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Performance-based alternative solutions the key to cheaper cladding replacement costs
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Health and Wellbeing

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Here’s an idea …
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History

A view to a hill (with an explosive secret)
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Housing All Australians

Housing All Australians – a new paradigm
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Business

Docklands Dental Studio becomes an industry leader
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Owners Corporation Law

VCAT declares that committees have the power to terminate an OC manager
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Celebrating our Enterprize
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Pets Corner

Ty the adorable rescue
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SkyPad Living

Finally, vertical villages are on government’s radar – but is the focus right?
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Precinct Perspectives

Explore public art in Batman’s Hill
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State MP

After COVID-19: do we want to go back to “normal”?
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Street Art

Goodbye from Blender Studios
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Sustainability

How fast is fast fashion?
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The District

Your local delicatessen has arrived!
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We Live Here

Stage 3 lockdown fines for short-stays
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Abby's Angle

Getting through lockdown 2.0
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Editions
August 09 Edition Cover

Web traffic indicates campaign success

02 Oct 2009

VicUrban says its outdoor media advertising campaign informing people what was on offer in Docklands and how to get here was a success.

It said activity on the http://www.docklands.com website home page jumped 237 per cent in June and July after the campaign began.  The rest of the website enjoyed a 74 per cent increase in page impressions during the same period.

In a report to the Docklands Co-ordination Committee, VicUrban said visitations to the website jumped 125 per cent on the day the campaign started, and hit its highest June visitations a week later.

The report said the most popular website pages also directly reflected the campaign’s themes – waterfront restaurants, events and entertainment, shopping and waterfront cafes – followed by how to get to Docklands.

It said 88 per cent more people directly typed in the website’s address, http://www.docklands.com.au, rather than using a search engine to find it – further evidence of the campaign’s success.

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