Columns
10 years on Image

10 years on

Melbourne Water moving to Docklands
Read more >>

Away from the desk Image

Away from the desk

The little bent tree
Read more >>

Chamber update Image

Chamber update

COVID-19 and the Chamber’s response
Read more >>

Docklander Image

Docklander

Empowering women locally and abroad
Read more >>

Docklands Secrets Image

Docklands Secrets

Conflicting speeds
Read more >>

Chinese

零工经济的灰色区域
Read more >>

Fashion Image

Fashion

Top five street style trends
Read more >>

Health and Wellbeing Image

Health and Wellbeing

Five strategies to get through coronavirus (COVID-19)
Read more >>

Letters Image

Letters

Bring on the lasers
Read more >>

Business Image

Business

New offerings at The District Docklands Market Lane
Read more >>

Owners Corporation Law Image

Owners Corporation Law

Social distancing in apartment blocks is hard to do, but necessary right now
Read more >>

Maritime

Maritime matters
Read more >>

Pets Corner Image

Pets Corner

Adorable therapy
Read more >>

Precinct Perspectives

A new perspective from Batman’s Hill
Read more >>

SkyPad Living Image

SkyPad Living

A chair’s perspective of vertical living in COVID-19 times
Read more >>

Street Art Image

Street Art

Goodbye from Blender Studios
Read more >>

Sustainability

Sustainability in a pandemic world
Read more >>

The District

Eat your way through our most delicious hot spots
Read more >>

We Live Here Image

We Live Here

We need a clear cladding policy – now!
Read more >>

Abby's Angle  Image

Abby's Angle

Slow down. The panic is coursing through all our veins
Read more >>

Web traffic indicates campaign success

02 Oct 2009

VicUrban says its outdoor media advertising campaign informing people what was on offer in Docklands and how to get here was a success.

It said activity on the http://www.docklands.com website home page jumped 237 per cent in June and July after the campaign began.  The rest of the website enjoyed a 74 per cent increase in page impressions during the same period.

In a report to the Docklands Co-ordination Committee, VicUrban said visitations to the website jumped 125 per cent on the day the campaign started, and hit its highest June visitations a week later.

The report said the most popular website pages also directly reflected the campaign’s themes – waterfront restaurants, events and entertainment, shopping and waterfront cafes – followed by how to get to Docklands.

It said 88 per cent more people directly typed in the website’s address, http://www.docklands.com.au, rather than using a search engine to find it – further evidence of the campaign’s success.

Share on Facebook

Stay in touch with Docklands. Subscribe to FREE monthly e-Newspaper.

You must be registered with Docklands News to be able to post comments.
To register, please click here.