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Tram delivers our message to the CBD

30 Jan 2012

Tram delivers our message to the CBD Image

Docklands will be enticing visitors from the city for the next three months thanks to a Destination Docklands campaign to wrap a City Circle tram with our message.

The message that the tram is conveying is that there is plenty to do in Docklands.

According to Destination Docklands’ executive officer Michelle Kemp, the campaign is designed to generate interest in our suburb.

“Other objectives are to educate the public about what Docklands has to offer, encourage visitation, exploration, repeat visitation and spending,” Ms Kemp said.

She said the tram would be wrapped in colours from the Docklands logo to promote key assets.

“Thanks to Yarra Trams, NewQuay, Black Light Mini Golf, Harbour Town Shopping Centre and Medibank Icehouse, the tram will tell everyone that ‘there’s plenty to do at Docklands’,” she said.

Ms Kemp said a City Circle trams stopped at Harbour Town every six minutes.

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Comments

  • Rose M at 2:09pm on 04/02/12

    Yay, what a great idea; look forward to seeing it and riding on it.

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