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Great deals on their way for Docklanders

01 Feb 2011

The Docklands’ new business loyalty program faces a co-operative future, if the selection of its name is any indication.

The organisers ran a competition for Docklands News readers late last year and, after reviewing the 50 or so applications, they couldn’t choose.

So they selected Docklander Deals, which is drawn from two entries – “Docklander Card” and “DockDeals”

The “Docklander” part of the name was contributed by Etihad Stadium business development manager Andrew Pirchan, while the “Deals” part came from a submission by Myer analysis and planning manager Louise Hughes.

Andrew and Louise have each won a dinner for two at Platform 28.

Destination Docklands spokesperson Michelle Kemp said her organisation and the Docklands Chamber of Commerce were delighted with the hybrid name.

“Docklander Deals encompasses the essence of what we are trying to achieve,” she said.

The program is designed to give local businesses an opportunity to make offers to Docklands’ 25,000 residents and workers.

Free for cardholders, Docklanders will get special access to a web page listing offers from participating businesses.  These offers will change monthly, rotate randomly and the best offers will be emailed out to members every month.

Mr Pirchan said he was delighted to win the competition.  “When someone asks you something, you just like to help out,” he said.

Ms Hughes was equally pleased to have contributed.  She said she only started with Myer three months ago but loved Docklands.

“I wouldn’t have taken the job if it was based in the inner city, but because it was here in Docklands it’s great,” she said.

Participating businesses will be able to make monthly offers, attract customers, maintain a solid customer base, improve customer loyalty and strengthen relationships.

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