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August 09 Edition Cover

A new market force for Docklands

31 Jan 2012

A new market force for Docklands Image

There’s nothing here now but if siblings Stephen and Niki Filipovic fulfil their dream, this is the site for a dynamic and chic Saturday market.

The brother and sister team have an application before the State Government to transform the derelict and deserted western end of NewQuay into a hip and happening destination.

They say that their vision, passion and energy for what they are calling the Melbourne Flea is just what Docklands needs.  Who would disagree?

The Filipovics and business partner Jesse Saunders believe they have their finger on the pulse of what’s hot and what is going to attract a new generation of shoppers to Docklands.

Part of their “People’s Market” brand is the innovative use of shipping containers for stall holders.  They are working with architects to customise the containers to the particular stall-holding artisan and the goods being sold.

The downside to their planning is that the site has been promised to Cirque du Soleil at the end of the year and they will have to move out.  Whether they return or whether they find another site depends on the success of the market in the months ahead.

“It is our intention to transform 453-507 Docklands Drive, into an open-air market, incorporating a variety of market vendors and refurbished shipping containers. In this instance the market we are proposing will have the title “Melbourne Flea”, and consist of three main sections.

These parts may be defined as the flea market section, container section and wholesale farmers,” Niki Filipovic said.

“Each container design will be a product of its context and the development will accommodate (for) makers, artisans and food producers to enter uncharted markets, and for pre-established businesses to further promote and enhance their success, both, with little financial risk,” Ms Filipovic said.

“Most of our site will consist of flea market vendors selling pre-loved items or unique and quirky pieces. It is our intention to turn this into the largest flea market in the CBD.”

“We anticipate that our business proposal will attract people to the NewQuay vicinity, and create a stronger sense of community. We hope that our innovative container refurbishments draw much-needed attention and interest to the area, and that the flea is profitable and affordable to a broad range of people.”

“We have been developing our concept for over a year now and we are rolling out a similar concept in Brisbane, whilst also establishing innovative twilight markets across Melbourne,” Ms Filipovic said.

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Comments

  • Corline at 6:03pm on 10/03/12

    Love to hear or see more about your flea market
  • irene stewart at 9:51pm on 03/07/12

    saw this wonderful market on telly and took a friend from perth ...but it is not there...what has happened..is it coming back

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