A big year ahead in Docklands

A big year ahead in Docklands

By Daniel Hibberd

It’s been a huge time of change for all businesses and the Docklands Chamber of Commerce (DCC) is no different, with recent news of the departure of a key member of our team. We wish our executive officer, Shane Wylie, a very sad farewell. 

Executive officers like Shane certainly don’t come around often, but we are aiming to have someone step into the role in the near future; more updates to follow

While we go through this period of renewal at the chamber and in our community, I wanted to give you some intel into how commerce is really tracking in Docklands and remind you of the strategic plan we told you about in 2021.

Firstly, some promising data from City of Melbourne is telling us that retail spending have increased 13 per cent from pre-COVID levels and we are seeing a positive increase in tourist-based foot traffic Friday though Sunday driven by interstate and rural travel.

Now for a brief recap of our five-year strategic plan to be continued into 2023:

  • Focus on Docklands as the place to stay when visiting Melbourne.
  • Promotion of small-scale consistent activations across the Docklands Precinct.
  • Highlighting what Docklands has to offer with our “This is my Docklands” campaign.
  • Permanent activation of Victoria Harbour.

With the DCC already the largest within the City of Melbourne Precincts Program and a reach of close to 250K across our social channels we are off to a great start for 2023, but we won’t stop there and are looking to drive engagement to new heights.

If you are a local business and not currently a member, please reach out and join soon as this may not be able to offer memberships as low as $50 for much longer.

As we look ahead to 2023, it’s more important than ever that we as a Chamber, together with all Docklanders, present a united front so we can continue to realise the potential of our beautiful waterfront precinct. •

For more information: docklandscc.com.au

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