Discover Docklands campaign underway
31 Aug 2009
Another string to the marketing of Docklands is underway with the launch of the three-month Discover Docklands campaign.
This campaign is using television, radio, outdoor advertising, print and an online component.
Funded by City of Melbourne, ING, MAB, VicUrban, Rivers Restaurant Cruises, the campaign focuses on Docklands as a whole.
Rivers spokesperson Fiona Hoppe said: “It’s letting people know that variety of activities that are available at the precinct.”
“Docklands just isn’t a place to have a great meal, there’s shopping, public art, activities for families, Sunday market, and many other events,” Ms Hoppe said.
The campaign has engaged an online specialist to progress the campaign via internet social networking outlets including Twitter, Facebook, blogs, forums, YouTube and online competitions.
“The internet is a very powerful marketing tool and great for building awareness of the precinct and keeping people informed on what is happening in the area,” Ms Hoppe said.
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