Channel Nine gets behind Docklands
02 Aug 2011
Channel Nine is throwing its considerable marketing reach behind its newly-adopted home and is already pitching in to help promote Docklands.
Nine has been working with the City of Melbourne on a winter marketing campaign to bring more visitors to Docklands, contributing valuable in-kind airtime.
The TV station worked with the council to produce a small promotional video which was played regularly during July on the big screens at Waterfront City and Federation Square.
Channel Nine broadcasted its weather from Docklands one night and mentioned our precinct during its weekend news bulletin.
A Nine spokesperson said the broadcaster wanted to do everything it could to support its new adopted home.
Destination Docklands has also been working with the network culminating with the airing of a 20-minute Docklands segment on the popular Sunday afternoon Postcards show on July 17.
Destination Docklands executive officer Michelle Kemp said more than 200,000 viewers watched the segment, which was a great return on investment of two cents per viewer.
The show was designed to demonstrate just how accessible Docklands is with its various celebrity presenters arriving by boat, bicycle, tram, train and car.
After the production, two Postcards presenters told Docklands News what they thought of our suburb.
Grant Hackett said: “The Docklands is a new and exciting part of Melbourne with many hidden treasures across the precinct. It’s great for exploring the different shops and restaurants available and then it’s only a short walk back into the city.”
Brodie Harper said: “I don’t know what I had more fun doing – ice skating or shopping. Last time I tried ice-skating I was only a kid and I admit I was a little nervous at first but I had so much fun. I also found some great bargains and new favourite shops at Harbour Town.”
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