What’s in a name? Community3008 and the future of Docklands

When Community3008 was formed, the name was chosen with intention.

Unlike many community groups that focus solely on residents, our aim was to create a space where both local businesses and residents could come together, fostering a more inclusive and connected Docklands.

Unlike other suburbs, where resident-only groups tend to dominate, Docklands presents a unique opportunity – and challenge – to build a thriving community that includes all who call this waterfront precinct home, whether they live here or run a business.

Docklands is distinct not just because of its adjacency to Melbourne’s CBD – many suburbs including West Melbourne, East Melbourne, Southbank, and Carlton, share this trait – but because of its geography and structure.

To a large degree, Docklands is a collection of cul-de-sacs, separated by waterways and large developments. This presents both opportunities and difficulties when it comes to forging a cohesive community.

Docklands is often thought of as a singular entity, but those who live and work here understand that it consists of several distinct precincts. From the vibrant waterfront of NewQuay and the commercial hub of Victoria Harbour to the tranquil residential pocket of Yarra’s Edge, each area brings its own character and concerns.

The Stadium Precinct thrives on major events and foot traffic, while Batman’s Hill and City Harbour serve as growing business and technology centres. These diverse spaces make Docklands a dynamic suburb, but also present unique challenges in connectivity, liveability, and economic sustainability.

Bringing these elements together under a single community banner is no small task – but it’s one that Community3008 is passionate about tackling.

With 40 per cent of Docklands yet to be built, and the precinct still governed under the Docklands Act 1991, the suburb remains in a state of transformation. Unfortunately, Docklands has long been plagued by an undeserved negative reputation, largely fuelled by media perceptions and those who have never truly explored what it has to offer. Overcoming this and building a strong, connected community is not easy, but it is essential.

Residents and businesses alike know how incredible Docklands can be, but there’s always room for improvement. We need to advocate for better public transport, such as an accessible tram along Harbour Esplanade to enhance connectivity. Green space preservation and creation must be prioritised to ensure that as development continues, public spaces are protected and enhanced.

Addressing gridlock concerns, particularly during major events at Marvel Stadium, is essential for smoother traffic flow and accessibility. Supporting retail and local businesses through increased foot traffic and commercial space activation will help sustain a thriving economy.

Finally, fostering community engagement through events such as markets and festivals will create more opportunities for social interaction and help establish a stronger local identity.

Docklands is an underrated gem with boundless potential but realising that potential will require collective effort. By strengthening the ties between residents and local businesses, advocating for essential improvements, and pushing back against outdated perceptions, we can shape Docklands into a vibrant, thriving, and fully integrated community.

It all starts with coming together. Whether you’re a long-time resident, a business owner, or someone just discovering Docklands, we invite you to be part of the conversation.

Join us at Community3008, become a member and help us shape the future of our suburb, because together, we can make a difference. •