Rise to the top: How Docklands businesses can improve their SEO strategy
There is one type of website traffic that is almost 80 per cent certain to close you a sale every time – local SEO.
Unlike usual/national Search Engine Optimisation (SEO) which targets a broader audience, local SEO is directly targeted to the niche or surrounding areas that your business exists in, making it more effective in converting customers to sales.
This means your website needs to be optimised to appeal to the needs and wants of people browsing the web in a specific area like Docklands to generate more traffic from searches performed locally.
So, how can you improve your local SEO strategy in Docklands?
Start with your Google Business Profile (GBP). Include accurate business information, such as your address and website URL, and use relevant keywords in your listing description. Ensure you post regular updates to your profile to reach more potential customers in Docklands.
Optimise your website’s content by including relevant keywords related to your business location in your website’s title tag, meta description, and content. For instance, if you own a restaurant in Docklands, target keywords such as “Docklands restaurants” or “where to eat in Docklands”.
You should also optimise your website for mobile. The majority of Google searches are made on mobile devices, and 82 per cent of consumers have used their mobile to search for “near me” businesses. These are the people you want to reach and put your business in front of when they want to buy your product or service.
Reviews. Reviews. Reviews. Collect, respond, and share them. To improve your search visibility, aim to get as many authentic reviews as possible. Reviews enhance your GBP listing and are collected by Google from other websites and social media to boost your local SEO.
Obtaining local backlinks is also effective in enhancing local SEO. Contact other Docklands-based businesses and offer to collaborate on content, link to each other’s sites, and try to get listed in local directories like Docklands Directory.
Another out-of-the-box idea to help your business stand out is to host or sponsor local Docklands events. Use these opportunities to network and boost your reputation locally.
By implementing these strategies and staying up to date with the latest trends, your Docklands business is set to rise to the top of local SEO rankings and drive more search traffic to your website.
As always, keep making moves and taking bold steps towards your business growth.