Northside, Southside, Eastside, Westside — Up Side

Northside, Southside, Eastside, Westside — Up Side


Docklands. CBD. Southbank. Or, as Falso Melbourne call it, Melbourne’s Up Side.


Melbourne’s inner city holds a world of possibility — from the locals who pour their creativity into elevating your dining experience to seeing the urban landscape rapidly evolve over time; the progress of this city is defined by ambition and integrity.

And among all the tall skyrises and narrow laneways, one Melbourne real estate agency is taking luxury and listings to the next level. Founded by Joseph Falso, Falso Melbourne welcomes you to the fifth side of Melbourne, the Up Side, where real estate mirrors the burgeoning landscape below.

With a foundation grounded in 20 years of industry experience and involvement in some of Melbourne’s most iconic CBD projects, founder and director Joseph Falso was driven by “the lack of creativity within the Docklands, CBD and Southbank areas” to create an agency that is “fast-paced yet considerate, nuanced yet distinct”.

Having been a buyer and a vendor on multiple occasions, the “shortage of service, commitment and understanding of the local markets from other agencies” was obvious to Joseph.

“Anyone can list a standard two-bedroom apartment and passively wait for the right buyer to hopefully come along. But we act on the front foot — listening to the market and bringing select properties to the forefront through exceptional marketing campaigns involving high end photography, video and socials,” he said.

Combined with the aforementioned 20 years of living and listing in Melbourne’s inner suburbs, Falso Melbourne is “an agency unlike any other currently operating in the area”. The results? Well, “with number of days on market decreasing and record sales prices increasing”, it seems Falso Melbourne is matching talk with walk.

With demand for exceptional property on the Up Side on the rise, the Yarra is current in more ways than one — downsizers are trading backyards for balconies and first home buyers purchasing first class river views. And Falso Melbourne is “expecting to see this trend to continue for some time.”

So, what is next for Falso Melbourne? Joseph laughed, “Up and Up of course! Starting with our one year anniversary nearing. As for the rest, well, you’ll have to follows us on the socials to keep Up with that”. That’s @falsomelbourne for those playing along at, perhaps, a soon-to-be-new home.

If you are thinking of selling, take Falso Melbourne Up on half-priced marketing when you list your property FOR SALE before January 31, 2022.

* Conditions do apply •

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