New home for charity, Miei Fiori

Collins Square has welcomed a new social enterprise, floral concept store Miei Fiori, to its Village St undercroft.

As a service provider operating under a 100 per cent net-profit-to-charity-model, Miei Fiori’s mission aligns with Walker Corporation and Development Victoria’s shared vision to provide a space to support meaningful initiatives that enrich the community.

Owned by husband and wife Rob and Lyly Greca, Miei Fiori (Italian for “My Flowers”) aims to help close the poverty gap and improve the lives of disadvantaged children by raising funds for The Smith Family, a national charity that provides long-term educational support for children in Australia.

Mrs Greca said that securing a “brick and mortar” concept store was something the business had been working towards for some time.

“We are so grateful to have the opportunity to operate the business in a space that is supported by the wonderful vision of Walker Corporation and Development Victoria,” she said.

“It’s refreshing to have a large functional space where our team can undertake workshops and create daily floral arrangements of our customers.”

Miei Fiori’s concept store is located opposite Tribute Boxing at 43-44 Village St and features 110sqm across two spaces. One part encompasses a workshop space and the other part a concept gift store displaying products from Australian entrepreneurs and other social enterprises, including flowers and plants, designer furniture and home products, quality gifts for men and women, educational toys and personalised items for children.

Walker Corporation’s general manager of commercial assets Emily Carroll said the new service provider was a “most suitable” occupant for the undercroft tenancy.

“Miei Fiori does exceptional work in raising funds for deserving charities and this supports the objective we have for the undercroft at Collins Square. We couldn’t be more pleased to have them on board,” Ms Carroll said.

“Not only has the iconic Goods Shed been transformed in the restoration of its historic structure but also in the way its space is being used to provide a thriving work hub for some of Australia’s biggest blue chip organisations, and now a group using business as a force for good.”

Group head of precincts at Development Victoria Geoff Ward was also pleased to see the vision for the undercroft space come to realisation.

“Tribute Boxing has established its community program component, which is proving a huge success, and now Miei Fiori will contribute to the charity component to further enhance the Docklands community,” he said.

For over a year Miei Fiori has provided Collins Square with fresh floral arrangements, which can be observed weekly in the lobbies of the Collins Square towers.

Every Friday, the floral arrangements are auctioned-off to the highest bidder through its online silent auction, and all funds raised are donated to the Property Industry Foundation.