MAB reveals new digital platform dedicated to first home buyers

MAB reveals new digital platform dedicated to first home buyers

NewQuay developer MAB Corporation has unveiled FirstMAB – a new, purpose – built first home buyer website.

The new online service has been designed to showcase all of MAB’s residential product for first home buyers in one easy-to-understand platform, while helping buyers navigate the process of purchasing a first home.

FirstMAB incorporates both off-the-plan and ready-to-move-in apartments, with more than 55 home listings (priced below $750,000) across MAB’s four residential projects that are currently available in Merri Northcote, Preston Crossing, Tempo Box Hill, and Escala NewQuay here in Docklands. Prospective buyers who sign up to the website will also receive priority access to new releases.

Recognising the many challenges that first home buyers must overcome, MAB set out to create a digital platform where buyers can compare apartments and easily filter by location, price and bedroom configuration to best determine what suits their budget and lifestyle, rather than having to sift through multiple websites and listings.

FirstMAB will provide a more extensive list of suitable properties compared to other online platforms, which typically list both high- and low-value properties to meet a broader market demographic. The website will include specific purchasing opportunities and unique special offers while a dedicated resources section provides advice and tips to help buyers navigate the home-buying process. 

This information has been created to specifically address common home buying questions, while also providing tips with regard to mortgages, deposits and government incentives.

“MAB understands how tough it is right now for first home buyers to purchase a home. We’ve created an easy-to-navigate website that offers a range of homes under $750,000, across multiple locations, to help make the process that little bit easier,” MAB general manager of residential David Allt-Graham said.

“We also want to ensure we create genuine value for first home buyers, offering some excellent opportunities at all of our projects. At Merri Northcote, for example, first home buyers can purchase with just five per cent deposit while also receiving a free premium sustainability upgrade valued at $18,000.”

“We’re excited about FirstMAB and what it delivers for first home buyers. It’s a website that has been setup to be a long-term platform for us, and we look forward to listing more projects in the near future.” •

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