Lucas Real Estate achieves 20-year milestone and extends into Yarra’s Edge

Lucas Real Estate proudly celebrates two decades of excellence as an independent, family-owned agency at the forefront of the Docklands real estate market. Now, with an exceptional track record in the Docklands area and inner-city Melbourne, the agency is excited to announce its expansion into the Yarra’s Edge market.

The agency is well-loved by its strong base of both local and international clients. Helmed by directors Baden Lucas and Dylan Emmett, the agency has a proven sales track record and services an extensive portfolio of rental properties: countless individuals in the area have reaped the benefits of the agency’s expertise over the past 20 years.

Celebrating 20 years in September, the agency has gone from strength to strength. Glen Lucas founded Lucas Real Estate in 2003 and quickly identified the need for an independent agency offering high-quality service in leasing and re-selling apartments for stakeholders. Shortly after its conception, the fast-growing team continued to expand, and the Lucas Group now employs over 30 local team members. Glen’s founding principles remain today - act with integrity, achieve great results and have fun.

“20 years on, it’s such a sensational achievement to see the group thriving in all areas of the business,” said company founder Glen Lucas.

2023 is a momentous occasion for the agency, marking two decades of successful business operations. While the scale of our business has changed from those early days, the company values has remained the same; service delivered with integrity, and successful outcomes achieved together.

The progress into Yarra’s Edge comes from the agency’s deep affection and familiarity with the area - it is a highly desirable location offering high-end, contemporary apartments, breathtaking views of the city and river, ideally situated a short stroll to Melbourne’s CBD across the Webb Bridge. It has consistently been a popular choice for those seeking a luxurious lifestyle and strong potential for property value growth, making it attractive predominantly to owner occupiers, but also to investors.

Agency director Baden Lucas is well connected to the community in Yarra’s Edge and is firmly established in the real estate market there, having lived in Yarra’s Edge for over 17 years. He’s watched Yarra’s Edge evolve into one of the most sought-after inner-city marketplaces, and due to his intimacy with the area, he fully understands the appeal and loves the strong sense of community the waterfront “village” offers.

“Yarra’s Edge has a real sense of community and family, which aligns very strongly with our agency,” Baden said.

"What I find remarkable is that so many residents move into Yarra’s Edge and really embrace the social element of the area. We have found that these characteristics exist within the Lucas team; many new friendships and relationships are formed upon the foundation of hard work and fun. It’s probably a little bit like ‘coming home’, too. Being in Yarra’s Edge just feels right.”

The advantage of being able to work with the largest and most specialised agency in Docklands will give owners, rental providers, buyers, and renters the most choice when making a move. The Lucas team are area specialists, and because of the agency’s history in Yarra’s Edge, they have a concentrated and enviable knowledge of the market, which is invaluable for clients. The key to Lucas’ success is their local expertise and a people-first approach.

Director Dylan Emmett said, “through engagement with locals, hard work, and sound advice, we simplify the decision-making process for property owners. We really spend time evaluating and selecting the right occupants for rental providers. Our role is to ensure owners make the best and easiest choices for their next move”.

The Lucas vision is to serve the suburb’s residents and become a valuable part of the community, and with roots firmly planted in the area, they eagerly anticipate nurturing and witnessing its growth. They want to see Yarra’s Edge flourish and continue to be an aspirational marketplace.

For more information: lucasre.com.au