Docklands Dollars success

Docklands Dollars success
Shane Wylie

One month into Docklands Dollars and wow, just wow. What an update we’ve had from the public, stakeholders and businesses.

To give you an example of some of the success – the City of Melbourne and What’s on Melbourne had to stop advertising the program outside of release times as there were too many enquiries. Too many enquiries. It’s not a bad problem to have!

We’ve logged more than 500 phone call enquiries since the first launch, not to mention many, many more website and social conversations. Speaking of which, it’s nearly impossible to track all the hits and reach of the program, but just on our socials alone we’ve reached more than four million people.

For those interested in taking advantage of the offer we will be releasing allocations every two weeks through to September. Head to to register your interest.

Also follow our socials and for updates and to see all of our 400 members featured during the duration of the program.

Market Fresh

Clearly one of the successes of the COVID era has been Market Fresh at The District Docklands.

So much so I now have to drop the word “District” from that sentence. Rebranding and branching the marketing out separately, the fresh food precinct will now be known as Market Fresh in Docklands. I for one have loved the addition and couldn’t think of getting my fresh food from anywhere else •

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