Barry Plant expands city presence to Yarra’s Edge

Barry Plant expands city presence to Yarra’s Edge
Jack Hayes

Barry Plant Docklands and former Real Estate Institute of Victoria (REIV) president, Geoff White, have teamed up with the agency opening a new office at Yarra’s Edge.

The Barry Plant brand has been a strong presence in Docklands since 2001, with Docklands office director, Daniel Cole, keen to expand their service offering to the south side of the Yarra.

“The opportunity came up to open an office in Lorimer Street at Yarra’s Edge, so we seized on it,” Mr Cole said. “It will allow us to better serve residents along Lorimer Street, River Esplanade and surrounds.”

The Docklands and Yarra’s Edge are once again flourishing after the shutting of our national borders during the pandemic had kept out many of the people who normally lived in the area and added to its diversity and character.

“I am thrilled that real estate luminary, Geoff White, will be taking on the role of branch manager at the new Yarra’s Edge office,” Mr Cole said.

“He is highly experienced and, as a long-time Yarra’s Edge resident, he brings that local knowledge and passion that is invaluable in providing the best real estate service.

Geoff White, a fifth-generation estate agent with more than 30 years’ experience, has been a leader in the industry, serving twice president of the REIV. 

A Yarra’s Edge resident for over 10 years, Geoff loves the area.


“Yarra’s Edge is one of Melbourne’s hidden gems, with its high level of owner occupancy, community atmosphere and is literally walking distance to everything you need,” Mr White said.   


“Yarra’s Edge is effectively the continuation of South Wharf, to the west side of Wurundjeri Way and includes the Mirvac development from there to the Bolte Bridge.”

“The apartments and town residences are renowned for their Mirvac quality construction, size, floor plans and being on the south side of the Yarra River, their proximity to South Wharf and Southbank.”

Having served the industry in so many ways including running real estate groups and heading up national real estate service businesses, Geoff is thrilled to be working in an area that he loves for a brand that he respects. 

“I’ve known Daniel Cole for over 20 years. I know he is committed to his team genuinely making a positive difference in people’s lives when it comes to their real estate dreams,” he said.

The new Yarra’s Edge office is located at 86 Lorimer Street Docklands. Long-time Barry Plant Docklands team members Steven Heaven and Alice Geddes will join Geoff to service Yarra’s Edge and surrounding inner Melbourne and Bayside areas. •

For more information: 03 9936 9999

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