Little India Traders Association Inc. launches to celebrate Melbourne’s Indian business community

A new not-for-profit association aiming to spotlight Indian entrepreneurship in Melbourne’s inner-city has officially launched with the formation of the Little India Traders Association Inc. (LITA).

LITA has been established to promote the visibility and vitality of Indian-owned businesses across a range of sectors, including retail, hospitality, education, finance and professional services.

The new body, inspired by the vision of City of Melbourne Lord Mayor Nick Reece to establish the city’s first Little India precinct, aims to create a more inclusive and globally connected city by supporting Indian-Australian entrepreneurs who have long played a key role in Melbourne’s growth.

“Melbourne’s vibrancy is shaped by the people who live, work, and celebrate here. Indian entrepreneurs are part of that journey – powering local precincts, supporting events, and enriching our collective story,” LITA chairperson Gautam Gupta said.

LITA’s objectives include driving precinct activations, supporting events such as Diwali and Holi celebrations, and building partnerships with other business precincts and community groups to promote cross-cultural collaboration.

The association will also advocate for greater access to business grants, tourism programs and city-led initiatives for migrant-led and Indian-owned enterprises.

Representing business owners, landlords and professionals within the CBD, LITA will seek to enhance Melbourne’s cultural economy while celebrating the city’s rich Indian heritage. •