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Editions

Docklands is part of the dream

29 Sep 2016

Docklands is part of the dream Image

By Sunny Liu

Has everyone noticed Docklands in the background of one of the most successful recent TV advertisements featuring 18 AFL Auskicking “mini-legends”?

Many of the segments for the popular NAB ad were shot at Ron Barassi Senior Park on a cold and overcast day in July.

NAB spokesperson Laura Cochrane told Docklands News the film crew was grateful that threatening rain stayed away.

“Scenes we captured at the park included mini Tex Walker, mini Josh Kennedy, mini Buddy Franklin and mini Max Gawn,” Ms Cochrane said.  

“In addition to our hero talent, we had 20 kids there to get involved with the NAB AFL Auskick grid games.”

Creative Director of the campaign, Rich Williams, said the advertisement was “an authentic take” on Australian children’s passion about football.

“These kids are not just dressed up as their heroes but actually imaging themselves being them,” he said.

“This campaign really captures the fun and love of AFL that is seen at every level of the game,” NAB chief marketing officer Andrew Knott said.

The campaign aims to enhance young children’s participation in this national sport as part of NAB’s Auskick scheme.

The mini legends will join their idols in the pre-match parade before the AFL Grand Final on October 1.

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