Driving towards a safer Docklands


Driving safely is not just an individual responsibility; it is a collective effort that helps create a safer and more enjoyable driving environment for everyone in the community. 

Docklands is a vibrant neighbourhood that demands our attention when it comes to road safety. Whether you’re a resident, a commuter, or a visitor, it’s crucial to prioritise safe driving practices to create a better driving environment for everyone.

Last year, in Victoria alone, there were 241 people who lost their lives on the road – a three per cent increase compared to the previous year. Some of them were drivers, motorcyclists, pedestrians, passengers, and bicyclists. An average of 50,375 speed infringements from speed cameras are also issued monthly. But how do we combat these issues?

To address these challenges and work towards a safer driving environment, it is essential to prioritise road safety education, awareness, and encourage responsible driving behaviours.

My business partner Joshua Wong-Sanerive and I set out to combat this concern by creating a fun app that incentivises safe driving habits by offering rewards and giveaways called MyDriveHero. 

The app has garnered more than 45,000 drivers since launching in 2022. Being a user allows you to drive safely, and then earn points that can be redeemed for rewards or giveaway entries.

MyDriveHero not only saves lives but is here to combat the rising cost of living by offering easy-to-achieve rewards and giveaways where the catch is simple. The safer you drive, the more you can earn, save, and win!

In a bid to stamp out negativity surrounding driving behaviour, this new service aims to reward, instead of punishing Australian drivers and create daily heroes who are driving safely and caring for the wellbeing of others behind the wheel. 

This app couldn’t have come into the market at a better time with the number of Docklands cyclists and pedestrians consistently increasing.

Let’s prioritise road safety and work together towards a future with fewer accidents and a more enjoyable driving experience in Docklands. •

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