Docklands’ very own “personal cheerleader”
For Latvian-born Docklander Zanda Kruze, helping people and building an uplifting positive rapport with whomever she meets has always been in her DNA.
As the friend who could always be trusted to give advice and support, it was only when the “toughest and longest lockdown” hit Melbourne that Zanda pushed herself to question her purpose in life, leading to her realisation that she was neglecting her passion for helping people.
Choosing there and then to make a change, Zanda started her business Beaming You which focuses on supporting people in making “healthy choices for life through a personalised approach.”
“I created Beaming You to help people make a change because I think a lot of people are thinking they would like to do something and change something, but they may not know how to do it or may not have the support or encouragement they need,” she said.
Specialising in improving clients’ health and wellbeing through a holistic approach, Zanda combines the people skills she obtained from a range of careers with her certificate IV training in weight management, and her continual studying of research-based studies.
Describing herself as a “personal cheerleader” for those who seek her out, her business is all about helping people reach a state of content.
“My job is to lift people up when they have had a bad day, to support them, encourage them and give them the knowledge if they don’t have the knowledge on how to do certain things or implement healthy changes,” she said.
“For me, the client is the heartbeat of my business, and it is warming and humbling to see the changes they make.”
Starting her business in August 2020 before launching the website in May 2021, all from her home in Docklands, Zanda finds her speciality in improving her clients’ health while aiding them with the fulfilment of their life goals.
“Health and fulfilment go hand in hand, because you can’t have one without the other. You need to look at both as they are equally important and that’s the core of Beaming You,” she said.
Using an all-round and “highly personalised approach”, Zanda works closely with each client individually to truly find out where they are at and what their lifestyle is so she can tailor to their precise needs and wants within a 12-week program.
“I don’t believe in one size fits all when it comes to things like this. Some people think they have to change everything but it’s just about taking small steps and remaining consistent,” she said.
While many of her sessions with clients have been confined to online, it is through in-person exchanges where she thrives, particularly when it comes to getting out and about with fellow Docklanders.
“I love the sense of community in Docklands and that people feel they belong. There’s a lot of friendships and positives within Docklands and I just feel there is a very good ambience,” she said.
Drawn to the area after visiting Yarra’s Edge, Zanda and her partner couldn’t resist relocating from Sydney in 2017 when they saw how “quiet, peaceful and incredibly beautiful” the area was.
But it is ultimately the community and the vibe of Docklands that has helped the couple call the place home.
“This is the happiest place I have ever lived in my whole life. You can stop and ask anyone how they are going,” she said.
“But it’s a hidden gem, so I don’t want to vocalise it too much.” •
For more information on the work Zanda does through Beaming You visit: beamingyou.com.au or Instagram @beamingyou