Docklands “mumpreneur” discovers dream business during lockdowns 

Docklands “mumpreneur” discovers dream business during lockdowns 

By Brendan Rees

For Docklands mum-of-two, Tammie Winward, there has never been a more important time to “tell our most treasured people that they matter”. 

Like many, she has found it difficult to be separated from loved ones amid repeated lockdowns. But instead of sitting back, she decided to take a “leap” and create a platform “to celebrate the people most important to you”.

Since launching Memwah in May, an easy-to-use story video maker, people have been jumping at the chance to record tributes, birthdays, milestones, anniversaries and more through her new online platform – more than she could ever have imagined.

“I’m so proud. Just to see the power in it, I’m so excited by it,” Ms Winward said.

“I started Memwah because my parents are getting older and I wanted to find an easy way to record them telling their favourite stories so I never forget but what I am realising is Memwah is more than that.”

“It’s an opportunity for us to tell our most treasured people that they matter. How them being a part of your life has changed it for the better. It’s become a tribute maker.”

In recognition of her efforts in creating an inspirational start up-business, Ms Winward has been named AusMumpreneur Digital Innovation Award winner. 

The AusMumpreneur Awards were held at an online event in September where talented mums in business from all over the country gathered to support and encourage other Australian mumpreneurs. 

The 44-year-old said she was excited to have taken out the prestigious award against a talented group of women.

It also comes at a turning point in her life after Ms Winward’s work as an events producer dried up last year due to the pandemic, and her daughter, now aged two, was put on life support for nine months after suffering a respiratory condition.

“She came off her oxygen machines in March last year when COVID hit,” she said. “It was extremely scary, we were in survival mode; we did what we could to look after her and attend non-stop appointments.”

“She would stop breathing 30 times an hour every time she fell asleep. It led us to being in isolation before the world went into isolation.”

“We had to keep her safe, she couldn’t see her family because we didn’t want her to get sick because she had a compromised immune system.”

Although some may think taking on a new business would be a risk during turbulent pandemic times, Ms Winward said she was on “a mission to let people know they matter” and has so far been buoyed by the success of Memwah with clients including Telstra, universities, TAFEs, and teachers. 

“Memwah prompts you with thought-provoking questions about a person, record your answers and compile the stories into a keepsake video you can watch back whenever you need to lift your spirits,” she said. 

“It is also the perfect way to record your own life story to leave as a legacy for your grandchildren.”

“I see over the next few years, that we’ll be looking for more personalised gifts, more ways to be able to stay connected with our loved ones, and this is a perfect way to invite your friends and family to share a story.”

To receive 10 per cent off on all first-time orders for short stories, life stories, or feature stories, enter the code YARRASEDGE. The promotion runs from October 1, 2021 until February 15, 2022 •

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