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Editions

Ten Years On - November 2018

01 Nov 2018

November 2008 Issue 37 - Goodbye Telstra Dome, hello Etihad

Telstra Dome is to become Etihad Stadium next March.

Melbourne Stadiums Limited (MSL)announced last month that the national airline of the United Arab Emirates, Etihad Airways, was its new naming rights partner.

The five-year deal is Etihad’s first major sporting sponsorship in Australia and will see the Abu Dhabi-based airline’s branding feature prominently inside and outside the stadium, including on perimeter signage and giant scoreboards.

Melbourne Stadiums chief executive Ian Collins said: “This marks a new and very exciting chapter for the venue.”

“Since the stadium was established in 2000, our international profile has continued to grow through the staging of many worldclass sports and entertainment events, and we believe this association with Etihad Airways will assist in the continued growth of both partners,” Mr Collins said. Mr Collins said the partnership further illustrated the stadium’s standing as a worldclass venue.

“Etihad sponsors some of the greatest names in the sporting world and we are proud to be a part of that,” he added.

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