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From the Institute October 2009

02 Oct 2009

DIRIR has established a think tank at the behest and request of the estate and commercial agents of Docklands and it has been decided to release its preliminary findings so as to pre-empt another stakeholder taking precipitate action in advance of an appropriate juncture.

It is clear from our survey that people at Docklands are used to using the expression “Docklands Precinct” but that insufficient emphasis is being placed on the word “Precinct”.

The use of the word enhances the listener’s recollection of the beauty of Docklands, it dignifies the sound of the word Docklands and it gives the impression of a special, expensive but affordable, location.

It is therefore to be the subject of a marketing campaign that the use of the word “Precinct” is encouraged in more sentences and announcements during conversations and discussions each day.  The word precinct has no particular meaning as it has been transplanted from American television so it is thought possible to use the word anywhere in any sentence.

Furthermore, it can be used as a verb, as in “precinct, my foot”. Or as an adverb, “the model looked precinct”.

Precinct!

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Comments

  • Tony Bryer at 10:43pm on 25/10/09

    Surely Docklands is not a precinct; rather ‘precinct’ is the appropriate description for Waterfront City, Victoria Harbour and each of the other localities within Docklands.

  • Billd at 3:15pm on 29/10/09

    Me thinks Tony has had a sense-of-humourectomy. . .

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