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Businesses in Docklands April 2013

04 Apr 2013

It's all future growth on the pie chart

Docklands has become the centre of big business in Melbourne, and therefore food catering to these businesses is, in itself, big business. And Dinkum Pies wants a big slice of that pie.

Dinkum Pies has been supplying fresh pies daily to shoppers and retail and office workers in the CBD for 35 years, from its two-storey bakery tightly tucked away in Block Place. Demand for catering to businesses has increased tremendously in recent years, and is now a major part of the bakery’s business. As more businesses relocated to Docklands, in particular the big banks’ head offices, Dinkum Pies’ owners Georgia and Steven Sutcliffe decided this year to open an outlet at 815 Bourke St, in the heart of Victoria Harbour.

“We moved down to Docklands because we felt that a large portion of our target audience had moved from the city,” Dinkum Pies spokesman Paul Zervos said. “In research we did we noticed a lot of our customers were from the banking industry. We also thought a move down to Docklands would be really beneficial to our business because of the growth in the area over the last five years.”

Mr Zervos said Dinkum Pies was ready, willing and able to cater to all of Docklands’ businesses and offices.  “We do take bulk orders,” he said. “Catering is a massive part of our business and an area we want to push in Docklands.

“We offer an extensive range of party food etc.” Dinkum Pies has pies, pasties and sausage rolls – standard and party size – plus sandwiches, quiches, cup cakes, tarts, scones, donuts, slices, drinks – all of the usual fare you’d expect from a good bakery.

“We have large range of cakes on offer in the city store but more recently have brought them down to Docklands,” Mr Zervos said. “We feel there is a real lack of cakes in the area, we want to be the first thing people think of when putting on a staff party, event or birthday in the area.

Dinkum Pies prides itself on freshness. “Everything is made fresh and baked fresh every single day,” Mr Zervos said. “To us, our freshness and our 100 per cent handmade approach is our key feature. You can only buy our products from either the city location or Docklands.”

And which pie sells out first? “Our most popular pie, which also happens to be our award winning pie, is The Famous Steak Pie,” Mr Zervos said. “We won a silver medal at the Great Aussie Pie Competition and also won the ‘Pie of the Year’ in the Age newspaper.”

Winter weather is welcome, at Dinkum Pies, because it brings generous appetites. “We have a strong connection with Aussie rules football,” Mr Zervos said. “We will be doing a footy special and other weekly specials. We will also be running Facebook competitions.”

Dinkum Pies is at 815 Bourke St, Victoria Harbour, Docklands. Call 8354 9154.


Dinkum Pies owner Steven Sutcliffe is ready to cater to your needs, in his Docklands outlet.

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