Forge sells out
Following a Victorian-first Australian Apartment Advocacy (AAA) trial, the final apartment in Yarra’s Edge developer Mirvac’s Forge tower was sold in March.
Following the successful completion of an innovative trial by the AAA, which saw three families win the opportunity to live rent-free for a month each in the tower’s final two-bedroom apartment, another family has since purchased the trial apartment.
The Baskar, Pike and Dart families were selected from a pool of 300 applicants to sample the apartment lifestyle for one month each, from November 2019 to February 2020.
According to Mirvac, they shared positive feedback relating to aspects such as the low-maintenance nature, security benefits, abundance of nearby amenity and convenience of the “lock up and leave” nature of apartment-living.
Mirvac’s General Manager of Residential Victoria Elysa Anderson said the AAA trial had changed the families’ perspectives on apartment-living, with all three confirming their experiences in a Mirvac apartment and residential tower had encouraged them to consider purchasing or moving into an apartment in the future.
“Our winning families fully embraced the opportunity to trial apartment living for one month each and ultimately, they all agreed that choosing to live in an apartment was a definite possibility for their respective lifestyles,” Ms Anderson said.
“They came into the trial with preconceived notions of what apartment living might be like and Mirvac’s Forge tower and premium Yarra’s Edge location were able to dispel most of these.”
The apartment was the final remaining for sale at Forge, with Ms Anderson saying the sell-out result marked a “significant milestone in the development of Yarra’s Edge” •