Visitor service trial

Visitor service trial

A trial visitor service at Southern Cross Station is providing visitors with access to tourism information about Docklands and wider Melbourne as soon they arrive in the city.

The visitor service trial, funded by the City of Melbourne, provides information to visitors arriving from rural Victoria on V/Line services and from interstate and internationally via the Skybus.

It follows on from a mobile visitor service trial, which operated at the station during March and April this year.

If the City of Melbourne decides to fund a permanent visitor service at Southern Cross Station, it will operate alongside council’s existing visitor centre on the corner of Flinders St and Swanston St and visitor booth at Bourke St mall.

The trial started in September and runs for eight weeks, covering the AFL final series, the Spring Racing Carnival and the cruise ship season.

According to Cr Beverley Pinder-Mortimer, the trial will qualify the type of information visitors require, gauge the viability of the service and pinpoint what kind of service is needed.

She said visitor service staff had actively promoted Docklands to tourists through the city-circle tram, discount shopping, dining and the waterfront.

The visitor service trial has been operating at the station since September 16 and will conclude on November 10.

A report on the visitor service trial is scheduled for consideration at a Future Melbourne meeting in December.

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