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Editions

Tourism appointment

31 Jul 2012

Tourism appointment Image

Destination Docklands has appointed Anita Donnelly as its inaugural CEO.

Ms Donnelly has previously held roles as deputy CEO, Victoria Tourism Industry Council (VTIC) and Victoria Events Industry Council (VEIC) as well as executive officer, Hotel, Motel and Accommodation Association (HMAA) and Backpacker Operators Alliance of Victoria (BOAV).

She previously led the industry development agenda for Tourism Alliance across Victoria, tasked with visiting all 79 local councils assisting in the areas of destination management, strategy, planning, event advice, structures and industry development. Her most recent role was attracting visitors back to Victoria’s bushfire-affected regions.

Ms Donnelly said: “Docklands is at an exciting phase of its lifecycle and I look forward, with the support of the board, executive team and our stakeholders, to contributing to Docklands future growth by bringing new ideas and partnership opportunities to Docklands.”

“And to achieving our objectives of growing visitation, contributing to the conversation in worker amenity solutions and generating pride of place in Docklands.”

Michelle Kemp will continue with Destination as marketing and events manager specifically focusing on driving visitation through Destination Docklands’ new annual event program and growing the existing Docklander Deals worker program to encourage greater worker participation in Docklands

Destination Docklands was formed in 2010 as a not-for-profit organisation specifically to develop, implement and evaluate destination strategies within Docklands on behalf of its members and local businesses.

It works with industry to strengthen Docklands as a great place to visit, live and work.

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