Columns
10 years on Image

10 years on

Little by little for Docklands Rotary
Read more >>

Away from the desk Image

Away from the desk

The little bent tree
Read more >>

Docklander Image

Docklander

There’s no place like Docklands
Read more >>

Docklands Secrets Image

Docklands Secrets

Hello Brindabella
Read more >>

Fashion Image

Fashion

Top five street style trends
Read more >>

Health and Wellbeing Image

Health and Wellbeing

All good things must come to an end
Read more >>

Letters Image

Letters

Call-out for residents in cladding affected buildings
Read more >>

New Businesses Image

New Businesses

Ultimate Kitchens and Bathrooms; Eyes on Docklands; polepole
Read more >>

Owners Corporation Law Image

Owners Corporation Law

OC chair wins $120k defamation payout
Read more >>

Pets Corner Image

Pets Corner

Training a guide dog
Read more >>

SkyPad Living Image

SkyPad Living

High-density cycling
Read more >>

Street Art Image

Street Art

Goodbye from Blender Studios
Read more >>

We Live Here Image

We Live Here

Bill defects need to be fixed
Read more >>

What Women Want - With Abby Crawford Image

What Women Want - With Abby Crawford

Don’t be afraid to stop and have a little nap
Read more >>

River shuttle paves the way

27 Mar 2012

Everyone knows and acknowledges that Docklands’ unique waterfront position is the long-term key to a sustainable supply of visitors.

But the task of actually implementing a permanent river shuttle that would ferry passengers from Federation Square to Waterfront City has, so far, proved to be
too hard.

However, the concept took a step forward in early March when a free river shuttle was successfully implemented to support Docklands’ involvement in the opening weekend of the Melbourne Food and Wine Festival (MFWF).

The shuttle was organised by Docklander Bill Reid, who volunteered to help after it became obvious that local businesses were going to miss out on being involved in the weekend.

Mr Reid said it was imperative that Docklands businesses did not miss out in the first year that the festival focussed on Melbourne’s waterways.

“We were facing a situation where Docklands would have ‘missed the boat’ in future years too if nothing was done,” Mr Reid said.

Unfortunately the first day of the opening weekend (Saturday, March 3) was virtually washed out with rain, but the showers cleared sufficiently on the Sunday to demonstrate the strength of the concept with about 8500 people talking advantage of the service.

In his report to stakeholders on the experience, Mr Reid said the shuttle was fundamental to the success of future involvement in the food and wine festival.

“On the whole the feedback for the free river shuttle was excellent,” Mr Reid said. “Many felt it was an essential service for the weekend event. Some were surprised to learn it was not a regular service.”

“Everyone felt that the river needs a regular shuttle service,” he said.

Mr Reid said the experience proved that Docklands needed a central body to take responsibility for organising local events such as the MFW riverside opening weekend.

Mr Reid said that planning for next year should start almost immediately and Docklands had learned many lessons from the experience.

He said local businesses were initially reluctant to commit to the MFWF concept because “in their minds, it showed no obvious business benefit and no precedent to demonstrate this.”

“We were underfunded and initially under-supported by the local businesses,” he said.

In his report, he said impediments holding Docklands back in the public event area included inadequate maps, signage, limited street parking and confusing precinct names.

Share on Facebook

Stay in touch with Docklands. Subscribe to FREE monthly e-Newspaper.

You must be registered with Docklands News to be able to post comments.
To register, please click here.

Docklands is Beautiful