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Editions

Revamp for Harbour Town

30 Jun 2015

Revamp for Harbour Town Image

Shoppers will soon be shielded from the elements when a multimillion-dollar transparent roof canopy is installed at Harbour Town.

The move is the first in a series of upgrades for the centre under the management of Ashe Morgan and will also include redevelopment of mall facades and shopping amenities.

The transparent steel and teflon canopy was designed by The Buchan Group and aims to maintain the “open sense” of the existing centre, according to design principal Joe Genovesi.

“We have the opportunity to enhance the customer experience by providing additional protection from the elements by incorporating a simple and elegant floating canopy that allows natural light to penetrate and provide a year-round outdoor shopping experience,” Mr Genovesi said.

Ashe Morgan has also commissioned the Red Design Group to create a design for the upgrade of the centre.

“We based our concept for the centre around the proposition that Harbour Town Melbourne was already unique in its outdoor living environment,” Red Design Group creative director Colin Bell said.

“Using that, our design theme draws on the natural environment with recessed timbers contrasting with vegetation to soften the walkways – ultimately creating a ‘green oasis’ and an opportunity to engage with the customers with a range of pause points along their shopping journey.”

The upgrade will also see under-utilised pedestrian bridge and escalators removed, allowing for the creation of two major plazas.

Ashe Morgan principal Alton Abrahams said the company was set to undertake significant capital investment in the centre in the years ahead.

“We are pleased to see the initial stages of the overall master plan coming to fruition,” Mr Abrahams said.

“These leading edge upgrades mark the beginning of the centre’s multi-staged redevelopment project.”

“We look forward to our vision for this unique shopping and entertainment precinct being brought to life.”

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