Columns
10 years on Image

10 years on

Melbourne Water moving to Docklands
Read more >>

Away from the desk Image

Away from the desk

The little bent tree
Read more >>

Chamber update Image

Chamber update

COVID-19 and Docklands businesses
Read more >>

Docklander Image

Docklander

A staunch Docklander
Read more >>

Docklands Secrets Image

Docklands Secrets

Conflicting speeds
Read more >>

Chinese

墨尔本市长工作寄语
Read more >>

Owners' Corporation Management

Performance-based alternative solutions the key to cheaper cladding replacement costs
Read more >>

Fashion Image

Fashion

Top five street style trends
Read more >>

Health and Wellbeing Image

Health and Wellbeing

Don’t let working from home compromise your health and wellbeing
Read more >>

Letters Image

Letters

Bring on the lasers
Read more >>

Business Image

Business

Something fishy from The Espressionist
Read more >>

Owners Corporation Law Image

Owners Corporation Law

Social distancing in apartment blocks is hard to do, but necessary right now
Read more >>

Maritime

Tyranny of distance?
Read more >>

Pets Corner Image

Pets Corner

Full of Beans!
Read more >>

SkyPad Living Image

SkyPad Living

OC support in a time of COVID-19 - a tale of two cities …
Read more >>

Street Art Image

Street Art

Goodbye from Blender Studios
Read more >>

Sustainability

How fast is fast fashion?
Read more >>

The District

Eat your way through our most delicious hot spots
Read more >>

We Live Here Image

We Live Here

Microorganism dismantles Airbnb - will it ever recover?
Read more >>

Abby's Angle  Image

Abby's Angle

The world is a battlefield. Fight, but without exception, choose kindness
Read more >>

Editions

Respect campaign launched in Docklands

25 Oct 2016

Respect campaign launched in Docklands Image

By Nadia Dimattina

An advertising campaign promoting respect has been officially launched by Porter Davis at its Docklands headquarters. 

Leading academic and Muslim sociologist, Dr Susan Carland opened the campaign, speaking about the importance of respect in our community.

“Respecting others and viewing them with dignity is an acknowledgement that my way of being in the world is not the only acceptable or good way of being in the world,” she said.

Dr Carland said the campaign demonstrated strong moral leadership by Porter Davis, which was rare in the corporate world.

“Launching a campaign about respect is a bold move for a company that belongs to traditionally quite a conservative industry,” she said.  “They are not just building homes, they are building societies,” Dr Carland said. 

Porter Davis founder and managing director, Anthony Roberts said the basis of the campaign lay in the company’s beliefs. 

“Our role is to respect, protect and nurture our customers’ dreams,” he said. 

Mr Roberts said the campaign focused on the importance of respect, to change the conversation and accept everyone in our community. 

“Respect is about celebrating our similarities and differences and moving away from division and fear,” he said.

The company’s head of marketing, Joanne Bradley, said the campaign demonstrated the respectful workplace at Porter Davis.

“It’s great to be part of a company that really wants to make a difference. You get up in the morning and know you are going to have a positive impact on the world,” she said.

The campaign features a selected gallery of portraits by well-known photographer Nick Leary which capture people from difference races, genders and sexual orientations.

People featured in the campaign’s photographs also attended the launch to show support.

The campaign meant something different for everyone but, for Jobelle Lous, it was about promoting positivity in the community.

“It means embracing diversity and the differences between every person. We want to bring the positive spirit back into our community,” she said.

The campaign is now live featuring on billboards along Australia’s eastern seaboard and all the way to Times Square in New York.

Share on Facebook

Stay in touch with Docklands. Subscribe to FREE monthly e-Newspaper.

You must be registered with Docklands News to be able to post comments.
To register, please click here.