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Editions
August 09 Edition Cover

Point park movie review

03 Apr 2014

Point park movie review Image

Destination Docklands’ Movies under the Stars at Point Park attracted just under a thousand people to Docklands in February and March.

Held over four Thursday evenings, the cinema series’ total estimated attendance was 950 people.

Around 150 people attended on the first night, before growing to more than 300 people at the final movie night, according to Destination Docklands CEO Anita Donnelly.

A free ferry also operated throughout each night of the cinema series, carrying passengers to and from Federation Square. Ms Donnelly said the ferry carried up to 120 people back to Federation Square each night after the movie.

Nonetheless, those who did attend enjoyed the festivities, relaxing into supplied beanbags for the weekly films.

“Visitors and Yarra’s Edge residents embraced the events, many coming down from their apartments and out from their river homes to enjoy the flicks,” Ms Donnelly.

“One couple even carried their couch down into the park to enjoy the movie in absolute comfort on more than one occasion.”

Ms Donnelly said of 164 attendee surveys collected, 61 per cent of the audience came from outside of the CBD and Docklands area.

City of Melbourne and Mirvac funded the event but Ms Donnelly declined to provide details of the budget and funding agreements.

Destination Docklands’ next event is the Water Ratrace, a corporate “Amazing Race” style event, which sees teams of four race around Docklands completing a range of challenges.

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