Columns
10 years on Image

10 years on

Melbourne Water moving to Docklands
Read more >>

Away from the desk Image

Away from the desk

The little bent tree
Read more >>

Chamber update Image

Chamber update

COVID-19 and Docklands businesses
Read more >>

Docklander Image

Docklander

A staunch Docklander
Read more >>

Docklands Secrets Image

Docklands Secrets

Conflicting speeds
Read more >>

Chinese

墨尔本市长工作寄语
Read more >>

Owners' Corporation Management

Performance-based alternative solutions the key to cheaper cladding replacement costs
Read more >>

Fashion Image

Fashion

Top five street style trends
Read more >>

Health and Wellbeing Image

Health and Wellbeing

Don’t let working from home compromise your health and wellbeing
Read more >>

Letters Image

Letters

Bring on the lasers
Read more >>

Business Image

Business

Something fishy from The Espressionist
Read more >>

Owners Corporation Law Image

Owners Corporation Law

Social distancing in apartment blocks is hard to do, but necessary right now
Read more >>

Maritime

Tyranny of distance?
Read more >>

Pets Corner Image

Pets Corner

Full of Beans!
Read more >>

SkyPad Living Image

SkyPad Living

OC support in a time of COVID-19 - a tale of two cities …
Read more >>

Street Art Image

Street Art

Goodbye from Blender Studios
Read more >>

Sustainability

How fast is fast fashion?
Read more >>

The District

Eat your way through our most delicious hot spots
Read more >>

We Live Here Image

We Live Here

Microorganism dismantles Airbnb - will it ever recover?
Read more >>

Abby's Angle  Image

Abby's Angle

The world is a battlefield. Fight, but without exception, choose kindness
Read more >>

Editions

New marketing company sets sail

03 Jun 2010

The long awaited Destination Docklands marketing company gets underway this month and is opening its account with a $300,000 winter marketing campaign.

The soon to be incorporated not-for-profit company is launching a winter campaign in print, television, radio and online designed to entice Melburnians to Docklands.

Destination Docklands approached selected local businesses in April and May and has fully sold the opportunity to participate in the campaign.

Participants in the winter campaign include NewQuay, Waterfront City, Harbour Town, the Amazing Bodies exhibition, Black Light Mini Golf, Wonderland Park and the Designers’ House.

For as little as $2000 for a press ad, businesses could choose to “pay to play” in the winter campaign.  Other options included being part of two different 30-second television ads that will air for six weeks on Channel 7; taking space in a 28-page, 40,000-circulation directory booklet; or participating in radio ads in Gold FM.

Destination Docklands has advertised for an executive officer and hopes to make an appointment within the next six weeks.  

It has also taken office space in the LifeLab building in Harbour Esplanade from July 1.

The company’s current board is: Kyle Johnston, GM ING Real Estate (chair); Scott Dunkley, Victoria Harbour Pharmacy (vice chair); Sharyn County, Enterprise Business Services (secretary); Sarah Seddon, Altantic Group V (treasurer); Kathy Alexander, CEO City of Melbourne; Martin Cutter, Director City Business, City of Melbourne; Nicole Eckert, Lend Lease; Nic Mesic, VicUrban; Sonya Keenan, Mirvac and Sonia Chamings, Grand Mecure.

Destination Docklands received seed funding and support from VicUrban, the City of Melbourne and Tourism Victoria.  

It’s mission is to both attract visitors and investment in Docklands.  

Destination marketing campaigns will be conducted each season, with local businesses invited to participate.  

Developers will conduct joint campaigns irregularly to promote Docklands’ property.

Share on Facebook

Stay in touch with Docklands. Subscribe to FREE monthly e-Newspaper.

You must be registered with Docklands News to be able to post comments.
To register, please click here.