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Netflix production coming to Docklands

01 Oct 2019

Netflix production coming to Docklands Image

Docklands Studios has scored another massive production and it might be Netflix’s next big hit.

The streaming giant has teamed up with Matchbox Pictures on its latest Netflix Originals project, Clickbait, a new eight-part series set to film at Docklands Studios and various locations around the city later this year.

Clickbait will inject $24 million into the Victorian economy, generate 495 jobs for Victorian cast, crew and extras, and utilise the services of around 290 local businesses over its seven-month production schedule.

Co-created by Victorians Tony Ayres and Christian White, the mini-series is a character-based thriller which explores the ways in which our most dangerous and uncontrolled impulses are fuelled in the age of social media.

Victorian Minister for Creative Industries Martin Foley said Clickbait was a major coup for Victoria.

“Clickbait demonstrates the ingenuity of Victorian creatives, who after many years of honing their talents, are in demand by Hollywood, and have created a production that has caught the eye of global powerhouse Netflix,” he said.

“The execution of Tony and Christian’s creative vision in their home state will inject millions of dollars into the Victorian economy, provide emerging screen practitioners with opportunities to build their skills and be seen by audiences the world over.”

The federal government will provide $4.9 million for Clickbait through the Location Incentive program, with the state government also supporting the production through Film Victoria’s Production Incentive Attraction Fund.

Federal Minister for Communications, Cyber Safety and the Arts Paul Fletcher said the federal government’s investment supported Australia as a filming destination of choice for big budget productions, providing our local screen industry with a steady pipeline of work.

Clickbait comes hot on the heels of the news that the federal government and Victorian state government have also partnered to secure another massive production at Docklands Studios – the 10-part adaption of Gregory David Roberts’ best-selling novel Shantaram to film in Victoria.

Film Victoria CEO Caroline Pitcher said Victoria had become the centre for high-end television reaching global audiences.

“We are thrilled to raise the bar yet again with Clickbait, the first Netflix Originals project to be created and produced in Victoria,” she said. “Landing this project attests to the strength of our local screen industry and the ambitious projects of our local companies. We hope this is the first of many collaborations with Netflix.”

 

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