Marvelous Docklands

Marvelous Docklands

A surprise announcement on May 24 earmarked a new epoch for Docklands’ Stadium with the multi-use ground to be known as Marvel Stadium as of September.

Walt Disney Company purchase the rights in an eight-year agreement that includes complete rebranding and renaming of the stadium, a premium Marvel retail store as well as a number of other activations.

Melbourne Stadiums Limited (MSL) CEO Michael Green said the new partnership was a dynamic step forward for the stadium and aligns with its focus on fostering a deeper level of engagement with fans.

“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world,” he said.

“It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans.”

“Over 18-years, we have become the world’s busiest multi-purpose stadium. Now, we look forward to a new era of entertainment for the stadium where we will push the envelope and continue to deliver world-class events and fan engagement.”

The stadium has been branded “Etihad” for the past nine years. Prior to that it was “Telstra Dome” and was originally know as “Colonial Stadium”.

Join Our Facebook Group