Marketing group a success

A new Docklands-wide marketing group is helping local stakeholders share information.

Set-up by Destination Docklands, the Docklands Marketing Committee (DMC) has been meeting bi-monthly since February.

According to Destination Docklands events and marketing director Kelly Jensen, the group was established to open lines of communication between key stakeholders to share information and resources.

“The DMC representatives will take form as a steering committee which will act as advisors and collaborators on a variety of projects coming up later this year and into the future,” Ms Jensen said.

The 18 members of the group include Harbour Town, City of Melbourne, the Icehouse, MAB, Atlantic Group, Melbourne Passenger Boat Association, the Docklands Chamber of Commerce, Collins Square, Mirvac, Etihad Stadium, Wonderland Fun Park, Lend Lease, Places Victoria and Melbourne Star.

“The wonderful thing about this committee is it brings together a cross-section of intelligent Docklands marketing and communications professionals who are driving development, experiences and opportunities for Docklands, yet there is a shared goal of enhancing Docklands as a destination, whether that be for visitors, workers, business owners of residents,” Ms Jensen said.

Ms Jensen said the DMC opportunity had been well received by members and that there was an opportunity for other parties to present information at the bi-monthly meeting. Interested parties are encouraged to contact Destination Docklands.

“Destination Docklands next seeks to establish a similar committee group with representatives of the major Docklands corporate organisations to strengthen the lines of communication between these workforces and ensure that Docklands workers have the full opportunity to understand and participate in local Docklands activity,” Ms Jensen said.