Columns
10 years on Image

10 years on

Melbourne Bike Share becomes Docklands Bike Share
Read more >>

Away from the desk Image

Away from the desk

The little bent tree
Read more >>

Chamber update Image

Chamber update

Coming out of COVID-19
Read more >>

Docklander Image

Docklander

Moving across the world for Docklands
Read more >>

Docklands Secrets Image

Docklands Secrets

Conflicting speeds
Read more >>

Chinese

滨海港区 预算菲薄
Read more >>

Critic

A killer in Docklands
Read more >>

Owners' Corporation Management

Performance-based alternative solutions the key to cheaper cladding replacement costs
Read more >>

Fashion Image

Fashion

Top five street style trends
Read more >>

Health and Wellbeing Image

Health and Wellbeing

Warming up before exercise – why you really need to
Read more >>

Letters Image

Letters

What I hate about Docklands
Read more >>

History

(A sailor’s) Home is where the Hearth is
Read more >>

Business Image

Business

Anchor up at Yarra’s Edge’s newest cafe
Read more >>

Owners Corporation Law Image

Owners Corporation Law

Keeping the lights on during COVID-19
Read more >>

Maritime

Two steps forward and one step back
Read more >>

Pets Corner Image

Pets Corner

Ty the adorable rescue
Read more >>

SkyPad Living Image

SkyPad Living

Coming out of COVID-19 with a silver lining
Read more >>

Precinct Perspectives

Getting through COVID-19
Read more >>

State MP

After COVID-19: do we want to go back to “normal”?
Read more >>

Street Art Image

Street Art

Goodbye from Blender Studios
Read more >>

Sustainability

How fast is fast fashion?
Read more >>

The District

Eat your way through our most delicious hot spots
Read more >>

We Live Here Image

We Live Here

Short-stays in the aftermath of COVID-19
Read more >>

Editions
August 09 Edition Cover

Light show dream is alive

03 Apr 2019

Light show dream is alive Image

By Shane Scanlan

The dream of a permanent fountains and light show in Victoria Harbour is still alive, with the Docklands Chamber of Commerce (DCC) engaging a specialist firm to prepare a business case.

This follows disappointment last August, when it failed to attract a suitably-qualified consultancy to do the job.

“It was shattering,” said chamber president Johanna Maxwell, of the failed expression of interest (EoI) process.

“Last year when we did the EoI, we had over 340 people look at it with that resulting in only one submission – and that submission didn’t meet our requirements,” Mrs Maxwell said.

But recently, a chamber member introduced the DCC to LaserVision, a Sydney-based business with a global record of success in the space.

“We got in touch immediately,” Mrs Maxwell said. “Our executive officer Shane was in Hong Kong and met with their development manager, had a discussion and within 24 hours, we had an EoI from them.”

LaserVision was due in Melbourne on another matter on March 28 and asked to meet the chamber a day earlier.

“We spent from midday until 8.30pm working through the details of the business case,” Mrs Maxwell said.

“When I left them, they were heading off to do light measurements so they could see how dark Docklands was at night.”

“They’ll be presenting figures showing return on investment, increased traffic and increased benefits from activations like this.”

She said Victoria Harbour was the jewel in Melbourne’s crown but Docklands needed a “hero” installation to bring it to life.

“It could become Docklands’, Melbourne’s or Victoria’s iconic ‘must see/do’ thing. And it might actually complement things like the Great Ocean Road and the penguins,” Mrs Maxwell said.

“It could increase tourists’ stay in Melbourne. It could drive people here in its own right.

And the best thing for Docklands could be that, because we have such beautiful waterways, that we can actually fill all the cafes and restaurants around it – day and night.”

She said that, while the chamber was open to suggested technologies, it was attracted to light shows and fountains, with images projected onto water screens.

“We want something unique that becomes Docklands’ hero statement,” she said.

“Conceptually, we’re looking at building on the maritime heritage of Docklands and the significance of the water. It could be themed to tie in with Marvel Stadium or footy events or Chinese New Year, etc. The concepts are very broad but it’s about delivering entertainment with a wow factor.”

Mrs Maxwell said the completed business case would be taken to potential private and government sponsors. She said an entry-level attraction would be possible for less than $10 million.

“We’ll be talking to a number of stakeholders across the private sector, state and local government – maybe even federal government,” she said. “We’ll be seeking funding for the establishment and we’ll also be seeking ways to deliver a return on the investment and to cover the maintenance and running costs.”

She said, if funding could be found, the opportunity to produce and run the attraction would be put to competitive tender, with LaserVision being a potential bidder.

“The figures will have to speak for themselves. We’re hoping to establish things like extended stays, extra nights in accommodation, and the like,” she said.

Mrs Maxwell predicted that residents would be happy with the attraction.

“I think the residents will be very happy. While there is sound involved, sound can be generated so that it travels across the water but doesn’t go above, so it won’t impact people living in the towers,” she said.

“But it also all be done through Bluetooth. It’s even possible that the restaurants can play the soundtrack on their internal systems. The viewers may not even have to go outside.”

So why would it be different from a failed 2016 attempt to champion a $13 million “fountains and flames” show, led by a private company, FCT Flames?

“It’s a different time. The council and state government have new people and new structures,” she said. “We learned a lot from that earlier process. We know what doesn’t work.”

 

Share on Facebook

Stay in touch with Docklands. Subscribe to FREE monthly e-Newspaper.

You must be registered with Docklands News to be able to post comments.
To register, please click here.