Innovation conference for Shed 5

By Shantelle-Ann Marquis

Docklands’ rusty old Shed 5 in is set to host the world’s most innovative business later this year. 

The heritage-listed Shed 5 at North Wharf is owned by Riverlee and had been leased as a car park until it was chosen for the C2 conference. 

“The conference has a history of being hosted at sites of cultural and historic significance to the cities in which it resides,” said Kristine Lee Pratt, Riverlee’s sales and marketing director.

“The conference was attracted to the unique heritage of this waterfront site and its historic significance in Melbourne.”

The C2 Conference aims to bring together commerce and creativity by encouraging brands, business owners and entrepreneurs to explore new trends and opportunities.

Inspired by the historical influences of Europe and America, C2 was created in Canada and for the last six years has only been hosted in Montreal. 

“Riverlee is very proud to be a part of the first Melbourne-based C2 Conference,” Ms Lee Pratt said.

“At Riverlee we have a passion for innovation, therefore, a partnership with the C2 Conference team was a very natural collaboration.”

“We are thrilled to be a part of this unique opportunity for Victoria. We look forward to seeing our Northbank site come to life to celebrate innovation, creativity, and commerce like never before.”

C2 Melbourne will run between November 30 and December 1.

After the two-day conference, Shed 5 will start its transformation has the centre-piece of a mixed use development including hotel, residences, retail, park and events space.