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Harbour Town – fashion capital

30 Jun 2010

t may not be Fifth Avenue or Rodeo Drive, but Docklands’ Harbour Town is currently taking fashion to a new level with fashion police on patrol, stylists at hand to help and lots of free giveaways.

Starting on June 24 and continuing till July 18, Harbour Town is running Fashion Hunter HQ, a destination for all fashionistas located on the upper level of the complex.

With fashion displays, mannequins, seminars and a styling competition, this event is suited to all wannabe stylists.

Harbour Town’s marketing and tourism manager, Ellen Stowers, said the program was organised to create a showcase of the fashion offering throughout the centre for men and women.

“The Fashion Hunter HQ is where customers can meet the designers, get free hair and skin consultations, free hand massages and mini hand manicures  – all provided by Harbour Town retailers,” Ms Stowers said.

Ms Stowers said customers would also have a chance to style an outfit which will appear in the Harbour Town spring newsletter by entering a styling competition.

To enter the competition customers are asked to style an outfit purchased from Harbour Town for $500 or less and then have their photo taken in the HQ by the Fashion Hunter. The photo will then be uploaded onto the fashion hunter website where people can vote for the most stylish entrant.

Ms Stowers said the Fashion Hunter HQ was about interacting with retailers and rewarding them for shopping at Harbour Town.

“There is a diverse range of retailers within the centre, all with a unique offering and price point and we wanted to promote this to our customers,” Ms Stowers said.

The Fashion Hunter HQ is located next to Dizingof and is open every day from 11am until 4pm until Sunday, July 18.  

For more information visit http://www.fashionhunter.com.au or http://www.harbourtownmelbourne.com.au

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