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Editions
August 09 Edition Cover

Get into bed with Forty Winks

30 Jun 2010

There’s nothing like cozing up in your bed for a great night’s sleep. The energy you have the next day is incomparable to even the strongest of coffees or energy drinks.

Those lucky enough to have a great bed know it and feel it… and those who don’t need to check out Forty Winks.

Supplying all the top brands in beds, Forty Winks is located on Level 1 of the new Homemaker Hub and has a range to suit even the most sensitive of sleepers.

Owners David and Virginia Williams, who met each other 20 years ago while working at Myer and have owned Forty Winks franchises for the past five years, have a strong knowledge of retail, customer service and bedding.

Prior to opening his first Forty Winks store in Prahran, David imported bed linen and it was through this business that the attraction to owning a Forty Winks franchise developed.

“I used to deal with Forty Winks because I used to supply them with linen and they were always good people and they had a very good business model,” David said.

David said choosing to own a franchise was easy because of the power of a group, which allowed them combined buying, advertising and resources.

“We offer all the big brands at the best prices and that’s why you join a franchise,” David said.

Currently owning and operating an additional two stores, one in Prahran and another in Fitzroy, David said operating a store in South Wharf was a natural progression closer to the city.

“We understand the requirements of delivery in the city more than most and South Wharf has really just given us the ability to grow the Docklands market further than what we’ve been doing at Prahran.”

Describing South Wharf as the “who’s who in the zoo”, David said he was happy to be placed next to his competitors.

“South Wharf draws in people from all over the place. It is really competitive but that’s what makes it good for the consumers and makes for a good market place.”

So whether your moving into a new home or your old bed just doesn’t cut it anymore, visit David, Virginia and their team at South Wharf Homemakers Hub and be surprised at just how great a sleep you can get on a Forty Winks bed.

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