Destination Docklands unveils plans
Destination Docklands has revealed its marketing and events program for the next year.
The local marketing body has planned a range of events and campaigns to attract visitors to Docklands.
Destination Docklands’ event calendar includes Friday night Christmas markets, featuring a pop-up bar and live bands in Victoria Harbour on November 29, December 6 and December 13.
The marketing body will once again run an Australia Day event in January and will run another Water Ratrace Corporate Challenge in May next year.
A new event to be added to the calendar is Yarra’s Edge Movie Nights to be held on selected Thursday evenings in February and March next year at Point Park.
Destination Docklands will be arranging ferries to bring people down from Federation Square to Point Park for the movie nights.
The movie nights will be held on February 20 and 27 and March 6 and 13.
Destination Docklands will also be running industry networking events in November this year and June next year.
The organisation is also developing a series of seasonal marketing campaigns,
These include the development of walking trails, progressive dinners featuring local restaurants, developing a visitor map and engaging with bloggers and high-profile food writers.
Destination Docklands CEO Anita Donnelly said the events and marketing program aimed to increase visitation, increase exposure for participating businesses and raise the profile of Docklands.
“Through events and marketing activities we hope to allay some of the negative public perceptions currently held by the media and Melburnians,” Ms Donnelly said.