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Fashion - September 2013

03 Sep 2013

Emerging designers showcased in Docklands

Melbourne Spring Fashion Week is upon us and runway event ‘Made in Melbourne’ (MIM) hopes to support and promote emerging local designers.

MIM founder director, Katya Baxter believes Melbourne is a nurturing city for emerging labels and consumers need to be educated on the importance of supporting local designers rather than faceless mass-produced fashion.

“Melbourne prides itself on individuality, and having a thriving community of independent labels, is what makes Melbourne a destination shopping city in Australia,” Ms Baxter said.

The showcase also helps to boost the profile of up-and-coming designers. Aaizel, a new Melbourne based label states: “Being a new designer it is important to get as much exposure and support as possible and we found MIM to be a perfect opportunity in helping us achieve this. It has been an exciting and exhilarating process.”

The runway show held at River’s Edge Events will feature designers from 16 Victorian labels, including award-winning labels like Sonya Kraan. Baxter described Docklands as providing the perfect Melbourne back-drop for the Melbourne-centric event.

MIM 2013 opens on Wednesday, September 4 at River’s Edge Events, 18-38 Siddeley St. Tickets are available at the door.

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