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Business - March 2017

27 Feb 2017

Business - March 2017 Image

By Sunny Liu

Push! Fitness can very well be the most innovative gym in Docklands.

With a recent remodelling and the newest treadmills from Life Fitness that come with interactive screens, Push! Fitness has successfully become a premium fitness centre.

Openable windows have been installed to allow fresh air into the centre so members can enjoy the breeze and the outlook to the water while toning their bodies.

To perfect the technological edge, Push! Fitness is now completely paper- and cash-free. Members only need to download the Push! app and create their own account to update their membership, view class schedules and make bookings for classes.

Each treadmill comes with a smart device connected to the internet. Users can log on to their personal accounts, stream Netflix or take their virtual character for a run with the RunSocial app.

RunSocial takes the users to real-life routes, such as streets in Tibet and Death Valley in California, where the runner can also be joined by other users’ characters on the screen.

“Our new equipment can achieve both fitness and entertainment purposes,” manager Andrew Ward said. “We are like the Mercedes Benz of gyms because all the facilities are the best.”

Located inside the ANZ building at 833 Collins St, Push! Fitness also enjoys a location of envy. It comes as no surprise that a lot of the members at Push! Fitness are corporate workers who want to fit exercise into their busy schedules.

“Exercising is part of people’s lifestyle and we believe Push! Fitness can provide our customers with the best equipment, programming and services,” Mr Ward said.

Mr Ward says, other than technology, the focus of Push! Fitness was on its personalised services and connection with patrons.

“I know almost every customer by their name and the staff here have formed a really close relationship with customers to give them the best fitness experience,” he said.

Members can work with the staff one-on-one to achieve their fitness goals and can also track their progress with the mobile app.

The programming at Push! Fitness also demonstrates its innovative edge. A new rowing class has been introduced, where members can practise the body-toning cardio exercise either inside the studio or outside by the water on a good sunny day.

Good news for yoga lovers, there are three different yoga classes at Push! Fitness for them to choose from ­– hatha yoga, hot yoga and yoga flow.

Other programs at Push! include Zumba, BodyPump, Warrior, boxing, cycling, run groups, Grit Strength and Pilates.

Formerly a YMCA fitness centre, Push! Fitness has been through a major makeover to become an innovative, community-focused gym.

Mr Ward says the feedback from the members has been “incredibly positive”.

“For the members, it was like going from an old car to a new car. Everything has been upgraded and people have responded really well to the transition,” he said.

“Push! Fitness has a strong community focus and we are leading the industry to make Docklanders fitter and healthier. It’s a place where people can exercise, entertain and socialise. It’s so much more than a gym.”

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