Web traffic indicates campaign success

VicUrban says its outdoor media advertising campaign informing people what was on offer in Docklands and how to get here was a success.

It said activity on the http://www.docklands.com website home page jumped 237 per cent in June and July after the campaign began.  The rest of the website enjoyed a 74 per cent increase in page impressions during the same period.

In a report to the Docklands Co-ordination Committee, VicUrban said visitations to the website jumped 125 per cent on the day the campaign started, and hit its highest June visitations a week later.

The report said the most popular website pages also directly reflected the campaign’s themes – waterfront restaurants, events and entertainment, shopping and waterfront cafes – followed by how to get to Docklands.

It said 88 per cent more people directly typed in the website’s address, http://www.docklands.com.au, rather than using a search engine to find it – further evidence of the campaign’s success.