Survey results
25 Feb 2010
Thanks to everyone who rated the Docklands News in our February online survey.
The responses were encouraging with most recipients saying very kind things about us.
Some 25 per cent of respondents thought we were generally “exceptional” and 50 per cent opted for “very good”. Thankfully, no one rated us as “pathetic”.
Not all our columns escaped the blow torch to the belly however, with our coffee and muffin review and our business section picking up a few “shocking” ratings.
At the other end of the scale, our most popular columns are “Cuisine Undercover” and “Faces of Docklands” with both scoring a “wonderful” rating from 66 per cent of respondents.
Similarly, our editorial integrity and the relevance of our stories scored very well with many supportive comments to reinforce this.
Most comments on our perceived strengths centred around being local – with community focus and relevance.
To summarise what we have learned:
- We are on the right track with the paper;
- We can improve in many areas;
- Community is the key.
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