Stadium gets intimate
03 May 2011
Etihad Stadium has launched a new “Intimate Mode” configuration, which will give the venue the ability to stage arena events, concerts and functions like never before.
Intimate Mode is created by 20 metre high and 180 metre wide drapes, which are hung from the roof. The configuration allows the stadium size to be reduced, while still using a portion of the arena as well as seating on all three levels.
It will cater for events such as banquets, cocktail parties and gala dinners for up to 5000 people as well as concerts and major arena functions for up to 23,000 patrons.
Additionally, the stadium will have the ability to provide all aspects and requirements for Intimate Mode events including draping, lighting, staging, production and event management.
Etihad Stadium CEO Ian Collins said the new Intimate Mode concept would give the stadium more versatility with regards to staging events.
“Etihad Stadium has a proven track record of hosting large arena events such as AFL and international sport as well as major arena concerts and events for up to 70,000 patrons. The new Intimate Mode will allow us to cater to a different market and provide an opportunity for events of any size,” Mr Collins said.
“We see Intimate Mode as another innovation that will allow us to stand out from the crowd.”
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