Name change for studios
26 Oct 2010
On October 11, Docklands-based Melbourne Central City Studios embraced its location and was re-branded as Docklands Studios Melbourne.
ts chief executive officer Rod Allan said it was the right time to formally adopt the studio’s commonly-used name, which was widely accepted in the industry.
“Docklands Studios Melbourne is easy to remember and emphasises our unique and highly attractive location. We’re extremely excited about the future of the studios and look forward to working with new and returning projects,” Mr Allan said.
The re-branding comes following the announcement of a $10 million Victorian Government investment into new infrastructure at the studios.
The plans for the studios were unveiled after extensive review, industry consultation and the development of the long-term Future Directions Master Plan project for the Docklands site.
Construction is set to start in early 2011, with the modification of the existing Sound Stage 5 and improvements to the studios’ workshop. The Government is also commissioning a feasibility study into building a horizon tank, such as that used to create films such as Pirates of the Caribbean and Master and Commander.
As part of the re-branding of the studios, a new logo has been created to reflect the colourful and unique shape of the sound stage buildings - a highly recognisable aspect of the studios.
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