ING adopts pedal power
27 Sep 2011
By Bethany Williams
ING Real Estate Development, Harbour Town and Medibank Icehouse staff have been zipping around Docklands courtesy of their new Melbourne Bike Share memberships.
Some 30 one-year memberships are shared amongst the staff, allowing them to take advantage of the bike share scheme.
The memberships allow the staff to use the blue bikes for up to 45 minutes at a time for free.
Melbourne Bike Share co-ordinator, Kathy Ilot, said Melbourne Bike Share approached ING about the memberships after installing a new bike share station at the corner of Docklands Drive and Waterfront Way in August.
An ING spokesperson said that the new station encouraged people to make the trip from the CBD to Docklands to take in all that the precinct had to offer including Harbour Town, Costco, Medibank Icehouse and the wide range of restaurants and cafes.
“It also encourages people living and working in Docklands to see the other side of Docklands and the harbour,” the spokeperson said.
According to the spokesperson, many ING staff were taking full advantage of their new memberships and were using the bikes multiple times per week.
ING staffer Mark said he used the bikes at least every second day to get to and from work. He also said he had been on group rides with other staff to Yarra’s Edge and anticipates that riding to other Docklands precincts will become a regular activity.
ING, Harbour Town and the Icehouse join around 30 other organisations throughout Melbourne, including ANZ, City of Melbourne and Melbourne Water, which have also purchased bike share memberships for their staff to use.
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