Holidays light up trading

Even the winter chill can’t keep people away from Docklands. A busy school holiday period has brightened the winter days at Harbour Town.

Ellen Stowers from Harbour Town centre management said early figures showed that foot traffic had increased compared with the April school holidays.

Harbour Town held ice sculpture demonstrations, a craft centre and an animal farm over the school holidays.

For the third year running Harbour Town also made fresh snow daily. This year visitors enjoyed frolicking in the snow at the Ice Age 4 Snow Play area.

“A lot of families don’t have the time or money to get to the snow in winter so we decided to bring it to Docklands,” Ms Stowers said.

“I think people know it is going to be cold outside but they want to come and see what we have on offer, so they just rug up and end up having a fun day out and do some shopping along the way too.”

Once here, what better way to finish off a busy day playing in the snow than by enjoying everything else Docklands has to offer?

“The City of Melbourne fireworks again proved to be extremely popular during July and it was encouraging to see so many people in Docklands to watch the brilliant show,” Ms Stowers said.