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Docklands TV has arrived

03 Jun 2010

Docklands has possibly become the only Australian postcode to have its own TV station.

Delivered via the internet (http://www.docklandstv.com.au), the station aims to deliver small snippets of live streaming content over a 12-hour period each weekday.

In initiative of Docklands News, the station plans to offer one third of its “airtime” for free to community groups and items of public interest.

Docklands News managing editor Shane Scanlan said the station would be funded by offering the other two thirds to commercial interests.

“We’re offering businesses a compelling new way of communicating with their existing email database via live online video blogging,” Mr Scanlan said.

“It’s up the business to tell their customers and prospects to tune in at a particular time every week.  And we think their customers will watch because live TV is raw, real and human.”“It’s great to be able to offer our advertisers national and even global reach for their businesses.”

“And it’s appropriate that this is happening in Docklands,” Mr Scanlan said.  “The technology was developed here and Docklands is a progressive, technologically savvy community.”

The portable “TV station” equipment fits in the luggage compartment of a motor scooter.  Docklands TV can set up and stream up to five minutes of live content from customers’ premises every half hour of its scheduled 12-hour days.

Every participant gets their own program page, where streams are later archived as video on demand.

A number of local businesses have already started using the service and the first community program was “aired” on May 28 when Urban Reforestation promoted its eco-market initiative on June 4.

Docklands TV is seeking permission to live-stream all City of Melbourne public council and committee meetings.

The Guide to Docklands TV will be printed each month in the Docklands News.

For more information, see http://www.docklandstv.com.au or ring Shane Scanlan on 0419 542 625.

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